A week ago I applied for Oxado advertisements, and after a week of placement in the most visible area of my site, I have since completely removed them for several reasons:

1. With the 468×60 banner, nothing would show up about 70% of the time! When it did, it was usually in the wrong language (German or Slavic). They do select advertisements based on the country you’re accessing my site from so I’m guessing that there aren’t many Italian advertisers.
2. When no ad showed up, the ad space didn’t collapse down and would leave a big blank space. They don’t offer the ability to display alternative ads in that space in the case that there is nothing to display.
3. With the 300×250 ad unit, the only ads that showed up were Oxado’s own. I suspect those were the €0.01 clicks.
4. When someone actually clicked, the average payout was €0.01-0.05. I did get one click for €0.29.
5. Doing a little investigation, I discovered that Oxado just resells TradeDoubler’s advertisements, which means I can skip the middleman and make more money simply by signing up directly with TradeDoubler.
6. They are highly restrictive in that if you even change the color scheme of your site, you have to submit for reapproval. You cannot place ads on any other page than the page you submit for approval. I may be mistaken regarding this point as I can’t find where I saw those specific statements before.

I realize a week isn’t long enough to do a fair review of their service, but it was a complete waste of space and actually cost me money by taking up space that could’ve be better utilized.

I have a sneaking suspicion that their business model is to get publishers to sign up, use it for a few weeks, then abandon their accounts when they realize the futility of reaching the €100 payout level with the low quality ads that they offer. They then pocket the customer’s balance as pure profit. Very sly. Evil, but sly.

Google does this as well to some level, but they at least give you a large selection of ads that people will actually click on making it fairly easy to hit the $100 payout level in a month. With Oxado, based on a the sad 0.06% click rate their ads received multiplied by the average click payout amount (€0.04), it would take 41,000 visitors a month to reach the monthly payout level of €100. With AdSense, 41,000 visitors in a month would equal around $2,000-4,000 a month in revenue. Of course, at 41,000 visitors a month you shouldn’t be dinking with AdSense but selling 150×150 ad spaces at $1,000 a week.

Bottom line, don’t waste your time with Oxado.